Sega Sports today kicks off a new national TV and print campaign promoting its six 2002 titles. The first two ads, a 60-second anthem-style spot and a 30-second spot, both tout the NFL 2K2 game and break tonight during Monday Night Football.
Five 10-second spots roll out today as well, and two other 30-second spots will air on national network and cable stations this fall. Six print ads will run in national consumer magazines and gaming titles.
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