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ATLANTA — WestWayne, the Southeast’s largest independent shop, has issued an RFP seeking “a preferred media buyer.”
“We sent the RFP out to a couple of planning and buying services to get a sense of their capabilities and willingness to work with us,” said president Jeff Johnson. “Periodically, we have media opportunities from national clients that make sense for us to partner with someone else.”
The shop, based in Atlanta, reported billings of more than $360 million last year.
The
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