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A large rat crawls out of a New York City subway station, gasping for breath. As startled pedestrians watch, he collapses on the sidewalk. A sign in his paws reads: “There’s cyanide in cigarette smoke. Same as in rat poison.”
“Ratman” is one of three new spots from Arnold in Boston and Crispin Porter + Bogusky in Miami for the American Legacy Foun dation’s anti-smoking campaign, “Truth.” The work will break this Thursday during MTV’s Video Music Awards.
Two others also use the same aggressive style seen in earlier work.
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