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Eisner Communications has been named agency for the Voice of America.
The Baltimore shop, which won the estimated $4 million U.S. government account after a six-month review against undisclosed contenders, will create an advertising, direct marketing and interactive campaign intended to rebrand and revitalize the information service.
Eisner will also be responsible for media planning and placement.
Prior VOA marketing efforts were handled internally or on a project basis.
Overseas decision makers, ranging from government officials to broadcast station managers, will be targeted in Eisner’s initiative.
“Our objective is to see the Voice of America on more stations as a consistent, reliable and authoritative source of news,” said Abe Novick, Eisner’s director of new business.
VOA—one of the U.S.
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