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Adair-Greene has won Georgia Pacific Building Products’ marketing account.
The Atlanta shop beat crosstown rival BaylessCronin in the finals of a closely fought review to win the estimated $3 million business-to-business account. Incumbent Fitzgerald & Co., which had handled the Atlanta-based client for more than a decade, did not participate in the two-month competition.
The high-profile account (2000 revenues, $7.9 billion) attracted a strong field of local contenders to the early rounds, sources confirmed, including WestWayne, T.G.
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