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The first campaign from Modernista! for the domestic division of French ski products company Rossignol is set to break in September and employs the tagline, “Lift the bar.”
Seven print executions fashioned by the Boston shop focus on Rossignol skis and boots. The ads employ copy dripping with “hip” attitude, clean art direction and stylized product imagery, all of which are fast becoming tenets of the agency’s style in both print and broadcast.
One ad reads, “Introducing the soft boot from Rossignol.
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