Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
–How are consumers using the Internet? Let us count the ways. Actually, there are really only two: users either shop online and then go offline to buy what they want, or they decide to stay online and complete their purchases.
Of the two, according to a new report by Port Washington, N.Y.-based marketing information provider, The NPD Group, 51 percent of consumers in May 2001, e-shopped, then went out and bought products at brick-and-mortar stores.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in