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Roster shops last week began jockeying for position in food marketer Danone Group’s estimated $55 million U.S. media buying and planning review.
To some suitors, the search could become more than a regional contest for brands such as Dannon Yogurt, Evian water and Lea & Perrins steak sauce. It could evolve into a global review for Danone’s media business, estimated at $350 million-plus.
The Paris-based client’s U.S. creative assignment, handled by WPP Group’s Young & Rubicam in New York, is not up for review.
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