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BOSTON–Arnold and Deutsch are among the agencies that have spoken with executives at Boston Beer about handling advertising for the client’s flagship Samuel Adams Boston Lager, sources said.
McCarthy Mambro Bertino, the Boston-based incumbent, which is launching ads with the theme “Taste the revolution” to support Samuel Adams Light, has also presented concepts for Boston Lager.
Deutsch, New York, handles some PR work for the client, but Arnold, Boston, does not work on the account.
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