Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It’s supposed to rain. You want more info, so you sit down at your computer and log onto weather.com, and what’s the first thing you see? Icons of storm clouds? A smiling sun graphic? How about a picture of an attractive woman staring up into the lens of a digital camera?
Of course, this woman has nothing to do with the weather. What she has everything to do with is a “pop-up” campaign from X10.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in