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NEW YORK–Christy Macdougall Mitchell won Sara Lee Coffee & Tea’s consumer brands creative and media planning account, estimated to be worth $5-10 million.
The New York-based shop bested 2 other undisclosed agencies after a three-month review. Incumbent Gotham in New York did not defend the account, which includes Chase & Sanborn, Chock Full O’Nuts, Hills Bros. and MJB brands.
New work is expected to break in October.
Previous TV work by Gotham for Hills Brothers employed a tagline of “Bring it on home.”
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