Content Marketing Institute Founder Joe Pulizzi on “Activating Content” to Grow Audience
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In February Publishing Executive interviewed Content Marketing Institute founder Joe Pulizzi on how he used the burgeoning content marketing market as a springboard for a thriving multi-channel media brand featuring the flagship industry event, Content Marketing World.
We wanted to share more of Pulizzi’s sage advice, particularly his insights on “activating” content on social media. It’s an area, said Pulizzi, where many publishers are falling short. “Publishers think, ‘Oh, if we’ve got the audience, we’ll just blast articles out and we’re done!'”
But to truly engage readers, content needs to be brought to life on social platforms, said Pulizzi.
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