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Includes Latino Business of Ameritech
DALLAS–SBC Communications is undertaking a review of its Hispanic advertising in a move that will consolidate its account with that of Ameritech. SBC acquired Ameri-tech in a $62 billion deal last year.
“We are undertaking a review to consolidate into one agency, and I expect a decision by September,” said SBC representative Larry Solomon.
The combined account is estimated at $17 million, and the review is being conducted in-house by the San Antonio-based telecom giant, according to industry sources.
Hernandez & Garcia, which held Ameritech’s Hispanic account, will not be pitching the consolidated business.
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