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Journeys Shoe Chain Acts Cool in Its First National TV Campaign
ATLANTA–Call it Big Foot: the 10-foot tall, toe-ringed brand icon stomping through Journeys shoe stores’ new marketing campaign.
Like the chain’s target youth market, the appendage is unattached, footloose and fancy-free.
In one 30-second television spot created for MTV by Long Haymes Carr in Winston-Salem, N.C., the foot arrives in a flashback, experienced by two memorable slackers working at a car wash: “It was Tuesday, ladies day.
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