Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kansas City Agency’s Locale Doesn’t Deter New York Company
CHICAGO–Geography was not an issue when Tops Friendly Markets’ decided where to shelve its $20 million account.
The Williamsville, N.Y., grocery and convenience store chain selected Barkley Evergreen & Partners in Kansas City, Mo., to handle the account over review finalist the Wolf Group, which has offices in Tops’ major markets of Buffalo and Roch-ester, N.Y., and Cleveland. The company’s previous agency was Gray, Kirk/VanSant in Baltimore, which resigned to take a competitor’s account.
“We needed to go with someone who was a partner to us,” said client representative Stefanie Zakowicz.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in