Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
MGM is delaying the release of its science-fiction remake Rollerball from an Aug. 17 release to sometime in the 2002 first quarter, a bold first move by freshly minted MGM marketing/distribution chief Bob Levin.
Rollerball was set to open during the slack movie period when summer winds down, though MGM had yet to put a full trailer into theaters by last weekend. Levin has said he wanted to give the film’s marketing more attention. The former Sony and Disney marketing boss joined MGM last month to replace both marketing chief Gerry Rich and distribution chief Larry Gleason.
Rollerball
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in