David Finnigan


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    ‘Potter’ Studio Sees Marketing Shakeup

    Brand Marketing

    LOS ANGELES — Beleaguered Warner Bros. Pictures has undergone more key executive reshuffling in its marketing division, tapping executive vice president-marketing Dawn Taubin to become domestic marketing president. Taubin replaces […]

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    CAA Taps Fishman for Marketing Consulting Unit

    Brand Marketing

    Creative Artists Agency said Monday that it has hired ex-News Corp. marketing executive Roger Fishman to run its corporate marketing consulting unit. CAA?s most prominent consulting contract lately has been […]

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    Amazon, Coke, Microsoft Sponsor RoadShow

    Brand Marketing

    LOS ANGELES — The L.A. Office, an entertainment marketing consultancy, has secured Microsoft’s new Xbox, Amazon.com and Coca-Cola as sponsors for its Sept. 10-12 RoadShow at Universal Studios in Los […]

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    New MGM Marketing Chief Delays ‘Rollerball’

    Brand Marketing

    MGM is delaying the release of its science-fiction remake Rollerball from an Aug. 17 release to sometime in the 2002 first quarter, a bold first move by freshly minted MGM […]

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    MGM Signs Ex-Sony, Disney Exec

    Brand Marketing

    LOS ANGELES–Ex-Sony marketing chief Bob Levin has landed at MGM as president of both worldwide theatrical marketing and distribution, a new post combining two jobs formerly held, respectively, by Gerry […]

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    Miramax Inks Popcorn Deal

    Brand Marketing

    General Mills’ Pop Secret Microwave Popcorn and Miramax Films have signed a two-year co-marketing deal making Pop Secret the official popcorn of Miramax.The agreement provides for Pop Secret to appear […]

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    Real Apology for Fake Reviews

    Brand Marketing

    The publisher of a Connecticut newspaper received an apology from a senior Sony Pictures Entertainment executive Monday following Newsweek’s revelation that Sony created a fake film reviewer and attached the […]

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    ‘Willy Wonka’ and Coke in Sweet Deal

    Brand Marketing

    Though lacking chocolate and candy partners to help promote its Aug. 28 DVD/video 30th anniversary release of “Willy Wonka & The Chocolate Factory,” Warner Home Video has lined up Coca-Cola […]

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    Ex-Sony Pics Exec Goes to Creative Domain

    Brand Marketing

    Former Sony Pictures Entertainment worldwide marketing president Bob Levin this week is joining Creative Domain as president of the film marketing company’s business development unit. Levin, who was replaced by […]

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    Grinch Video/DVD Bows Late Nov.

    Brand Marketing

    After earning $260 million as last year’s biggest movie, Universal Pictures’ Dr. Seuss’ How the Grinch Stole Christmas debuts on video and DVD this Nov. 20. The video is backed […]