DDB Chicago Turns to Scarpelli

Bob Scarpelli now manages DDB’s largest office in addition to its most important product, the work he oversees as the agency’s U.S. creative chief.

Taking over as chairman of DDB Chicago was not an unexpected move for Scarpelli, 48, who has long been seen as a candidate for higher office. But the promotion has some observers wondering how he’ll do it all. “He’s definitely stretched out,” said a creative executive familiar with Scarpelli’s duties.

Scarpelli said replacing Alan Pilkington at Chicago’s helm in addition to his U.S.