Arnold Brand Promotions has launched tours supporting Monster.com and the American Legacy Foundation’s “Truth” anti-smoking initiative.
At a time when big-budget reviews are becoming relatively scarce and some media ad clients have cut spending, Arnold looks to the 30-person specialty unit to help bolster its bottom line. The tours reinforce existing ad campaigns from Arnold.
As part of a street marketing program that will run through year’s end, Monster.com’s “Trump-asaurus” mascot will appear at various public events.
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