Stop & Shop Parts With Arnold, Launches Search
BOSTON—Supermarket chain Stop & Shop has parted with Arnold after 20 years and has retained Pile and Co. to manage a review of its broadcast advertising account. The 300-store chain, which maintains locations in New England, New York and New Jersey, spent $7 million last year, per Competitive Media Reporting. Arnold, Boston, was invited to defend the Quincy, Mass.-based account but has declined.
Upromise Launches Premier Campaign
BOSTON—Upromise, the customer loyalty and college savings program, has launched its first national ad campaign. A series of five 60-second radio spots for the Brookline, Mass., company begin airing this week in 22 markets. Spots employ the line, “A new way to save for college,” and feature founder Michael Bronner’s voiceover describing how the program works and inviting parents to take part. The effort from Boston’s Hill, Holliday, Connors, Cosmopulos will run for about a month and be followed by a print component, a Upromise representative said. The budget was not disclosed but is believed to exceed $10 million this year.
RDW Group Adds Fallon Healthcare
BOSTON—RDW Group has added the $1-3 million account of Fallon Healthcare following a review of undisclosed agencies. RDW, Providence, R.I., takes over on the assignment from long-time incumbent Christopher Thomas, Boston, which parted with Fallon earlier this spring. Despite the modest budget, Worcester, Mass.-based Fallon had become a calling card for Christopher Thomas, which had created high-profile local TV campaigns with former thirtysomething star Mel Harris.
Duval Joins Tracey Edwards
BOSTON—Dan Duval has joined Tracey Edwards as creative director. At the Manchester, N.H., agency, he will be responsible for managing and overseeing all creative, including print, TV, radio, direct mail and collateral. Duval comes to Tracey Edwards with more than 10 years of experience as a creative director, copywriter and manager. Prior to joining Tracey Edwards, he served as creative director and CEO for Plum Direct in Newburyport, Mass., where he developed integrated programs for clients such as DreamWorks SKG, John Hancock, AT&T Broadband and Eastman Kodak.
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BOSTON—Warner Communications has been retained by Alopa Networks and HBN Shoe. Warner will provide strategic brand positioning and public relations services for Alopa of Santa Clara, Calif. HBN Shoe of Manchester, N.H., offers a patented Insolia technology that enables footwear manufacturers to produce comfortable high-heeled shoes. This fall, Warner will launch Insolia within the international footwear industry … Trinity Communications, Boston, was retained by Deloitte & Touche, a professional services firm. Trinity will provide public relations strategy and media relations surrounding the opening of Deloitte & Touche’s new Tech-Venture in Waltham, Mass.
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