Crossover Creative Group has picked up a $10 million ad account from grocery chain Safeway targeting minority consumers in urban areas.
The win came after a review that included four undisclosed agencies. The Oakland, Calif., shop will help the client reach minorities in Chicago, Washington, D.C., Los Angeles, Houston, Dallas and the Bay Area.
“The minority community is an element that [Safeway is] very concerned about,” said Steve Climons, Crossover’s creative director, who operates the shop with director of business development Greg Wood.
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