National University has named four finalists in the review for its estimated $3 million creative and media account.
Vying for the business are Amazon Advertising in San Francisco, DGWB in Santa Ana, Calif., and Fraser Communications and WongDoody, both in Santa Monica, Calif.
The review is being led by Select Resources International, West Hollywood, Calif. Final presentations will take place in mid-June, with a decision due shortly thereafter.
The account was previously at Big Bang Idea Engineering in San Diego, which is not participating in this review. Big Bang primarily fashioned newspaper ads for the school using the tagline “Learn to succeed.”
National, a private university based in San Diego, has 24 branches in California.
4 Shops Chasing Ad Account of National University
