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Olympus America has awarded its marketing business to The Martin Agency.
After a three-month review, the Richmond, Va. shop topped Wenham, Mass.-based Mullen and Hampel/Stefanides in New York to win the camera manufacturer’s estimated $15 million account. Incumbent New York-based Kirshenbaum Bond & Partners did not participate.
Martin’s challenge is to build the client’s solid “point-and-shoot” market share while expanding its position on the fast-growing and highly competitive digital side.
“Along with other brands, Olympus is facing a dramatic replacement of volume in film cameras with digital cameras,” said Martin chief executive officer John Adams.
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