At SVA, The Clay's The Thing

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

“Hath not the potter power over the clay?” wonders the Bible. We don’t know about potters, but dozens of New Yorkers gathered in a mood of artistic ebullience last week to happily sculpt, squeeze and carve their way through a Wieden + Ken nedy-sponsored clayfest in Union Square.

One minute the square held just your normal pack of sunning slackers. Then, suddenly, a truckload of gray sculpting clay showed up—a staggering five tons in all, dumped in a 10-foot mound on which passersby could carve designs and shapes.

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