Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
“Survivor” took center stage during CBS’ fall schedule presentation at New York’s Carnegie Hall on Wednesday as the eye network touted the gains reaped from the success of the reality series.
“What a difference a year makes: We’re younger, we’re more affluent,” CBS Television president and CEO Leslie Moonves said of the changes in the network’s audience composition. Moonves also bragged about CBS’ track record in renewing four of the seven new series it introduced in the fall: the sleeper hit “CSI: Crime Scene Investigation,” dramas “That’s Life” and “The District,” and Monday sitcom “Yes, Dear.”
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in