Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CBS has given the nod to five new dramas and two new comedies for its fall 2001 lineup, while Fox was narrowing its picks.
The biggest surprise for CBS, which unveils its schedule to advertisers in New York on Wednesday, was the Lou Diamond Phillips starrer “Wolf Lake,” an “X-Files”-esque drama from CBS Prods. about investigators who probe mysterious activities among wolves in the Pacific Northwest.
Sources said there also was a good chance that the Jerry Bruckheimer-produced reality series “The Amazing Race” would land a slot on the fall schedule rather than airing over the summer as originally planned.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in