Pricewaterhouse Coopers has sent questionnaires to agencies in New York and San Francisco in an apparent search for ideas to bolster its global marketing efforts.
According to the RFP, the cli ent wants an agency to “build a $1 billion business by 2003.” The account is referred to as B2E, or “business to everything.”
The RFP does not discuss the budget or which types of media the client wants to use, but it asks shops to provide “an explanation of a global advertising launch and campaign … a global marketing and communications plan … [and] a brand strategy,” as well as ideas on public relations.
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