Chicken is slashed with a chainsaw, launched in the air from a grinder and manhandled in a glass box in Lowe Lintas & Partners’ new campaign for Perdue Farms, thanks to gizmos such as the Chain Carver, Nuggetizer and Chicken Tank.
But wait, says company chairman Jim Perdue—why not just buy Perdue chicken? That’s the story line that unfolds in three new TV spots by the New York shop’s creative group heads Simon Bowden and David Lowe.
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