Leagas Del aney has added a major videogame maker and a Lake Tahoe resort to its client roster.
The videogame maker, Sega Sports, awarded its ad business to the San Francisco agency after a review of three finalists. The shop then landed the Northstar-at-Tahoe resort after a review of undisclosed agencies.
Leagas will help Sega Sports launch its 2002 line of titles, which will include basketball, football and hockey games. Sega, based in Tokyo and with U.S. headquarters in San Francisco, is abandoning its Dreamcast console and planning to focus solely on games for Sony’s PlayStation and other systems.
Sega officials said Leagas offered a number of good ideas on how to market its new products.
“The addition of Leagas … will help us deliver on our goals for this year,” said Joe Culley, the client’s vp of marketing.
Sean Ehringer, co-creative director at Leagas, said several employees at the agency have prior experience working on video game advertising. “We hope to combine that experience with our knowledge of youth and sports markets [to help the brand],” he said.
Sega of America spends roughly $26 million a year on advertising, according to Competitive Media Reporting. FCB in San Francisco previously handled the account.
The Northstar-at-Tahoe resort, located in Truckee, Calif., close to Lake Tahoe, is primarily a ski resort, but also has summer programs. It is run by Booth Creek Ski Holdings, which owns other resorts in California, New Hampshire and Washington.
Sources said the account is likely worth about $1 million in billings.
“It’s hard not to get excited about creating work for one of the best resorts in the country,” Ehringer said.
Leagas, best known for its Adidas advertising, also recently picked up the ad business of Pilsner Urquell, a brewer from the Czech Republic. That client may spend as much as $40-50 million on advertising in the future.
Leagas Delaney Adds New Clients Indoors and Out
