Eisner Covers All Branding Bases

Eisner Communications has accelerated its moveinto integrated marketing with the addition of multicultural and interactive units. The agency has also acquired Underground Advertising.

“Integration is not a fad,” said Steve Eisner, the Baltimore shop’s chief executive officer. “It’s something we’ve been onto for many years—helping our brands experience holistic marketing.”

Underground Advertising, a Baltimore creative boutique with billings of $5 million, has consistently dominated the local Addy scene. Eric Hartsock and Bill Harper, formerly co-creative directors at Underground, have become managing partners of Eisner Underground, a wholly owned subsidiary.

“They are an entrepreneurial, scrappy, driven group of people doing out-there work,” said Eisner.