AT&T Wireless Cuts to 4
NEW YORK—AT&T Wireless has cut to four agencies, including incumbent FCB, in the review of its estimated $400 million account. TBWA\Chiat\Day in Playa del Rey, Calif., Fallon in Minneapolis and Ogilvy & Mather in New York are the other finalists. Leo Burnett in Chicago and Saatchi & Saatchi in New York did not make the cut, sources said. The account had been with FCB San Francisco for four years before it was put into review in mid-March; FCB New York took over the defense.
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