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Bohan Carden & Cherry and The Tombras Group have chosen cooperation over competition in a new tourism campaign promoting the Great Smoky Mountains.
BC&C of Nashville, Tenn., is lead agency for Pigeon Forge; Tombras in Knoxville, Tenn., handles marketing for Gatlinburg. Both Tennessee cities, gateways to the Great Smoky Mountains National Park, compete for tourism dollars.
“These are separate clients and, in the main, very competitive,” said BC&C chairman David Bohan. “But to a vacationer, they’re pretty seamless, so it made sense to work together.”
The park is one of the most popular federal preserves in the country.
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