MarchFirst, the imploded Chicago-based i-shop that recently filed for bankruptcy protection, has agreed to sell off more of its assets — this time to SBI, a Salt Lake City-based e-business services company. SBI said the deal, which is still subject to court approval, includes marchFirst’s Portland, San Francisco and Denver offices and represents close to 300 employees.
SBI said the acquisition should allow it to deepen its supply chain management and internal business process expertise, as well as add integrated marketing capabilities such as package design and print advertising. Additionally, the deal should allow SBI to grow into new vertical markets, including telecommunications, media and entertainment. Bob Tipton, formerly general manager of marchFirst’s Denver office, will serve as managing director of the new SBI business unit.