A Helping Hand

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Cancer patients aren’t the only ones who need to learn about their illness. Family members need information, too.

With that in mind, the Huntsman Cancer Institute in Salt Lake City has created its Cancer Learning Center, staffed by health professionals and accessible via the Web site www.huntsmancancer.org. To raise awareness of the center, which opened 18 months ago, Bonneville Communications, also in Salt Lake City, recently debuted a new PSA introducing it.

The TV spot features grainy flashbacks of two sisters growing

up together and then shows them in the present day.





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