The Hong Kong Tourism Board has tapped FCB for its estimated $2-4 million domestic ad account.
The Irvine, Calif., office of FCB, which already is client’s global agency, replaces Irma S. Mann, Strategic Marketing, which worked with Hong Kong Tourism for the past three years.
“We became aware it wasn’t going in a direction that made sense for us,” said Irma S. Mann CEO Gary Leopold in a statement provided by the Boston agency. “Under the right circumstances, we’d like to work with them again.”
Lily Shum, the tourism board’s regional director for the Americas, called moving the business to FCB, “a matter of streamlining operations.”
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