Federal Savings Hits Airwaves

For its initial foray into TV advertising, Federal Savings Bank this week unveils animated spots featuring spokescharacters Roger and Dora, who have become popular in radio executions that have run for several years.

“The two characters were well received,” said Greg Filias, creative director and copywriter at Portsmouth, N.H.-based Filias Advertising. “We thought, ‘What a unique idea it would be to animate them.’ I thought that the characters were lovable enough that people would attach themselves to them.”

The first spot, titled, “Roger’s Day,” features the Flintstones-style married couple discussing their banking.