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Children’s cable network Noggin has tapped Bartle Bogle Hegarty to handle creative duties on its $12 million account.
BBH in New York landed the business after a credentials-only pitch, besting incumbent Ogilvy & Mather in Los Angeles and an undisclosed shop, said Angela Leaney, Nog gin vp, brand com muni cations. Ogilvy handled projects for the New York-based client.
Noggin was impressed by BBH’s work for Pol aroid and Häagen-Dazs, according to Leaney. The client also cited the $140 million shop’s strategic smarts.
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