Tapjoy Raises $30 Million from JPMorgan to Fuel Push on Android
Tapjoy, which helps developers on Facebook, Android and iOS earn revenue through offers and CPA ads, raised an additional $30 million from JPMorgan. The announcement comes just a few months after Apple clamped down on one major revenue stream for the company — incentivized installs — or where game developers cross-promote other apps and give their players virtual currency for downloading titles from other companies.
Tapjoy chief executive Mihir Shah said the company remains profitable despite the setback.
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