Fifty dollars invested in a mutual fund 20 years ago would have yielded $452 today, the voice over says as a bar chart shows the rising value.
“Fifty dollars in the United Negro College Fund returned an award-winning actor,” the voice over adds. A photo of UNCF graduate Samuel L. Jackson then appears.
This spot, the latest effort in an ongoing pro bono campaign created for UNCF and The Advertising Council by Young & Rubicam in New York, debuted last month.
Nine regional variations are slated to air in 10 major markets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in