Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The slowdown in radio advertising, first projected by analysts to last only through this year’s first half, now appears to be heading well into the third quarter, if not beyond. Analysts last week reduced ad revenue growth estimates to low single digits from a high of 8 percent.
Signs pointing to a second-half resurgence are now dimming. “The softness in retail and domestic auto will go through third quarter,” said Bonita LeFlore, executive vp of local broadcast for Zenith Media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in