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Arnold, Jordan to Join Forces in New York

BOSTON—Jordan McGrath Case & Partners/Euro RSCG will be realigned within the Havas Advertising network and become a unit of Arnold Worldwide. The Arnold name will eventually be added to the 300-person New York agency’s moniker, though the shop will remain fairly autonomous for the time being, with chairman/CEO Pat McGrath and president Stephen Badenhop in charge, sources said. Arnold managing partner Tom Lawson is in line for a top job at Jordan McGrath in the near future, sources said.