Facing Zynga, CrowdStar Aims to Be the "Most Profitable" Social Gaming Company
A little-known Facebook social game developer, CrowdStar, has been blowing up on our leaderboards this past autumn, first with genre-defining virtual aquarium game Happy Aquarium, then with virtual pet-caring game Happy Pets. The company — or actually, two companies — is coming up as Zynga, the largest social game developer, has furthered its domination with Café World and Happy Aquarium competitor FishVille.
Zynga is going after every successful genre and developer — for example, its newest game, PetVille, is more like Playfish’s Pet Society than it is like Happy Pets.
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