Art & Commerce: Sharing the Spotlight

There’s a new reality, writes Michael Conrad. A creative can be anyone on the brand team
As a frequent award-show panelist, I’ve always been proud of the fact that global showcases have honored a broad spectrum of the industry’s masters, accurately reflecting the many contributors who make our craft so captivating. My concern, however, is that in spite of some new truths about our industry and how we communicate, award shows have become myopic and biased in terms of fully recognizing the true innovators.