Ford Consolidates Hispanic Media Buys at Zubi
NEW YORK—Ford Motor Co. has named Zubi Advertising Hispanic media buying agency for all its car brands. Since 1996, the Miami shop has handled Latino market media buying for only the Ford division. Under the new agreement, Zubi will now perform Hispanic media buys for all Ford Motor divisions, including Lincoln, Mercury, Jaguar, Volvo, Mazda, Land Rover, Aston Martin, customer service and Ford Motor Credit. Mark Kaline, Ford’s global media manager, said consolidating buying at Zubi allows the agency to negotiate volume buys.
E. James White’s Amtrak Work Is Honored
ATLANTA—The Hospitality Sales and Marketing Association International has honored E. James White Communications for its Amtrak promotions. The Herndon, Va., shop earned a gold award for its “Satisfaction Guarantee” campaign, another gold for its “Fall Travel” promotion and a silver for its “West Coast Tour Directory.”
CHD Gains Halekulani Hotels in Hawaii
ATLANTA—Cole Henderson Drake has been named lead agency for Halekulani Corp., owner of the Halekulani and Waikiki Parc Hotels on Oahu. The Atlanta agency won the estimated $1 million account after a review that included undisclosed New England and West Coast shops. Halekulani Hotels suffer, sources said, from a “perception problem” of the upscale target audience’s dislike for tourist-heavy Oahu. CHD’s upcoming ads will make a virtue of having shopping, dining and entertainment outlets in close proximity to the high-end resorts.
Champion Enterprises Teams With Sears
CHICAGO—Prefabricated home builder Champion Enterprises touts a promotion with Sears Roebuck & Co. in its latest round of advertising from Young & Rubicam. The campaign by the agency’s Detroit office, which includes television, print and radio components, introduces an offer in which Champion buyers can receive $1,500 in Sears merchandise for their new homes.
Meridian Cancer Campaign Goes National
DETROIT—The American Cancer Society is takingMeridian Advertising’s “Tell-a-Friend” breast cancer awareness campaign to a national audience. A 30-second TV spot, which will air in 26 states, encourages participants to urge five women to get mammograms.
Regional Agencies Receive Addy Awards
DALLAS—Big winners at the Addy competition Feb. 9 in Austin, Texas, included GSD&M (33 awards), TKO Advertising (12), Sibley Peteet Design (13), FD2S (10), Bozell Kamstra (9), The MAD House (9), McGarrah/Jessee (9) and BAM! (7). GSD&M won best of show for its television commercial for Pennzoil’s Gumout fuel additive. At the Arkansas Advertising Federation’s Addy show in Little Rock, Ark., Stone & Ward topped the competition with 24 gold awards and a best of print prize for its Soho poster. The Allison Agency won best of show for itsBackyard Burgers radio campaign. CJRW was honored with a special judges award for creative concept for the Arkansas River Bluesfest, and Sells/Clark won special recognition for a P.A.R.K. poster.
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