Ad Executive back in class

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

He’s been a policeman; he’s been Mr. McDonald’s. Now you can call him Professor Verret.

John Verret, former vice chairman of Arnold Worldwide, Boston, has brought his marketing expertise to another arena—education.

Verret has joined Boston University as an associate professor at the College of Communication, teaching courses in advertising management, problem solving, copy and design. Verret had been teaching part-time since 1998, and liked it so much that he jumped at BU’s offer to teach full-time.



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