Perich Pushes Internet's Elgrande

Campaign Touts Company’s Bare Bones Approach to E-Commerce
DETROIT–Perich + Partners launches advertising this week for Elgrande.com, an Internet retailer of books, music and videos.
The first wave of the campaign is print geared toward potential investors, said Ernie Perich, president of the Ann Arbor, Mich., agency. Ads break in October issues of business magazines such as Wired, Fortune and Inc.
A hand holding a computer mouse is shown against a red background with the headline: “Who holds the full power of the Internet?” To the right, it reads: “You do.”