BE&P Set to Park 6 on Paramount

Local Staffing Proposal Leads to Win; Media Remains Up in the Air
CHICAGO – Barkley Evergreen & Partners’ retail experience and unique staffing proposal landed the agency creative duties on Paramount Parks’ $10-15 million advertising account, company officials said.
“From the very start of our discussions, we felt they did a fantastic job at building brands while driving retail,” said Rob Collins, Paramount’s vice president of advertising.
The Charlotte, N.C.-based amusement park operator awarded BE&P the creative account after a review that included McConnaughy Stein Schmidt Brown in Chicago; Fahlgren in Dublin, Ohio; Austin Kelley Advertising in Atlanta; and Price/McNabb in Charlotte.