The “Nobody does it like you” jingle continues in new Hoover vacuum cleaner ads from Euro RSCG Tatham, but client executives aren’t singing that sentiment about its agency these days.
A TV campaign prepared for the Steam Vac Widepath’s national sales push next month is likely Tatham’s last work for the Canton, Ohio, client.
Through consultant Jones-Lundin Associates in Chicago, the client has contacted 12-15 shops in the Midwest and East Coast. Hoover has been at Tatham for 11 years but turnover in the shop’s upper management has contributed to the decision to put the $25 million account in review, sources said.
Hoover official Lynne Dragomier declined to identify the agencies in consideration but said Tatham would be invited.
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