Web Host Conveys Need for Speed

In the midst of a growth spurt, Internet access and Web hosting company HarvardNet has launched its first multimedia ad effort.
HarvardNet kicked off a three-month campaign that includes transit, outdoor and radio ads in the Boston area and a direct mail effort aimed at small and midsized businesses throughout New England, said corporate communications manager Susan Shelby.
Spending is in the mid-six figures.
The ads, developed by Inside Out Communications in Holliston, Mass., tout HarvardNet’s high-speed DSL Internet access by showing scenarios in which speed is the key to victory.