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Bill Traver, founder of TraverRohrback, has sold his majority interest in the shop to the top three senior executives at the agency.
Jim Hurd, managing partner, operations and media; Dean Gemmell, managing partner, creative; and Steve Kunkel, managing partner, account service, have purchased equal shares of the agency.
Jim Rohrback, managing partner, strategic planning, will remain on staff and retain his shares and duties. Traver is opening a firm called Blufish, which will focus on marketing consulting and brand management.
With the buyout complete, the new owners of the Kalamazoo, Mich.,
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